Download Doing What Matters How to Get Results That Make a Difference The Revolutionary OldSchool Approach James M Kilts Robert L Lorber John F Manfredi 9780307451781 Books

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When Warren Buffett was asked why the Gillette board of directors chose Jim Kilts to be CEO, he said, “Jim made as much sense in terms of talking about business as anybody I’ve ever talked to. If you listen to Jim analyze a business situation you get absolutely no baloney. And, frankly, finding someone like that is a rarity.” There is only one CEO in recent times who has faced—and succeeded at—the extraordinary challenges of leading three major companies—Gillette, Nabisco, and Kraft—into prosperous futures by doing what matters on the fundamentals. That CEO is Jim Kilts. In this vivid first-person account he reveals his system for success that is both cutting-edge and back-to-basics. Doing What Matters—the action plan for identifying and tackling what’s important and ignoring the rest—is the key to winning in a warp-speed world where the need for revolutionary speed and decisiveness increases by the day. Kilts illustrates his ideas with colorful stories, such as “that little red razor.” A new product idea he proposed early on at Gillette, it was initially shelved because “everyone knew you couldn’t sell a red razor,” but went on to become one of Gillette’s biggest marketing successes ever. Jim Kilts’s focus on both business fundamentals and personal attributes provides the “complete package,” showing how to get results that make a difference through• Intellectual integrity The ability to face the unvarnished truth about yourself and your business and using what you see as the basis for action.• Generating emotional engagement and enthusiasm Using the force of your personality and ideas to infuse people and an entire organization with a sense of purpose and mission. • Action Gillette, with just five product lines, had over 20,000 SKUs. After studying the issue for over two years, there were still 20,000. How Kilts got Gillette off the dime to pare down the number to 7,000 almost overnight is an astonishing example of getting the rubber to meet the road—with enormous benefits to the business. • Understanding the right things through an overarching concept to frame and filter issues For Jim Kilts it was Total Brand Value, the framework he used in the consumer products industry for achieving better, faster, and more complete results than the competition.Whether you’re CEO of a multibillion-dollar global company, the brand manager for a product, an entrepreneur starting a small business, or just beginning a career, Doing What Matters provides the practical ideas that get results—ranging from a day one action plan for starting a new job to a chorus of cheers and support to a program of total innovation that involves everyone in changes from small to “big bang.”

Download Doing What Matters How to Get Results That Make a Difference The Revolutionary OldSchool Approach James M Kilts Robert L Lorber John F Manfredi 9780307451781 Books

"Mr. Kilts, although extremely arrogant and confident, is very insightful and open with the information he shares with his readers. His ability to gather information and focus on decisions that truly help the business was very enlightening for me. Great read! I appreciate everything that he shares with his readers. What a great person to work for. He shows qualities that are missing from management in general. Very clear about his expectations and he creates an environment where great work is recognized and rewarded. All management should strive to run a business with similar expectations. Thank you for sharing your experience Mr. Kilts."

Product details Paperback 336 pages Publisher Crown Business; Reprint edition (January 5, 2010) Language English ISBN-10 030745178X

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Doing What Matters How to Get Results That Make a Difference The Revolutionary OldSchool Approach James M Kilts Robert L Lorber John F Manfredi 9780307451781 Books Reviews :

Doing What Matters How to Get Results That Make a Difference The Revolutionary OldSchool Approach James M Kilts Robert L Lorber John F Manfredi 9780307451781 Books Reviews

• The book is full of wisdom from one of the most respected CEOs today. Aside from mentioning Gilette's core products (Mach 3 and Duracell) of what seems like 150 times in a 300 page book, the book delievers on what it takes to be a good manager/executive.
  
  He flatout says that persistent growth in the teens for consumer products industry is unsustainable. He thinks growth projections of around 5% is much more realisitic.
  
  Here are some other excerpts
  
  1)Focus on increasing revenue, but just as importantly, on continually cutting costs. Use the extra cash flow for R&D and Marketing (developing consumer Brand).
  
  2)First 100 days as a Executive/manager is crucial. Set few basic rules early such as intellectual integrity, cost cutting, and ablity to make good decisions will be rewarded.
  
  3)People deal with unpleasant reality in phases (supported by Psychology). They are denial, resistence, acceptance, and action.
  
  3)"Action must always be a top priority because one of the biggest issues at large corporations...is their proclivity for inaction". Status quo is rarely the answer.
  
  4)Performance is what matters. Effort without performance is useless.
  
  5)Leadership matters. Never hire jerks, especially for managers. Leaders must have intelligence and energy. Additionally, thy must have intellectual integrity, results, ability to make decisions, leadership (communication, team players, good listeners, ability to sell a cause), and ability to think conceptually.
• Long-time serial CEO Jim Kilts has written a very practical how-to business guide. He draws on his CPG experience with Kraft, Nabisco, and especially Gillette to tell the rest of us how to avoid the Circle of Doom.
  
  The main point is to hire and nurture good people, develop a detailed strategic plan, and ensure that you are getting constant updates on success in tracking to the plan. Many businesses fail because no one knows what has happened until it is too late to correct the plan. Kilts insists on weekly sales, margin, and market share data for all units.
  
  The most interesting new concept is the Circle of Doom. Kilts describes how a failing company acts in a way that can only make things worse over time. When hired in at Gillette, the team saw the Circle of Doom and moved decisively and immediately to curtail it. This involves implementing a real planning and reporting process, making wholesale personnel changes, and throwing away crutches like stuffing the trade channel and littering the town with BOGO coupons.
  
  In full disclosure while I never met Kilts, I have worked for some of the companies mentioned here and know some of the executives he mentions. There is no doubt that they have adopted this methodology and most have been wildly successful at these and other companies.
  
  For some reason this book escaped the normal editing process. It is endlessly repetitive. Even the author seems to tire of reminding us that he has already covered something or that he will cover it again in a later chapter. The end of chapter notes are fairly comprehensive but sometimes introduce concepts not covered in the chapter. At times this reads like a farewell letter as Kilts gives credit again and again to his loyal charges.
• Fantastic book. From a CEO but very usable lessons at any management level.
• A must read for anyone looking for common sense business principles that are effective.
• He refers to his methods but never clearly defines them. I didn't come away with much useful after reading it.
• Mr. Kilts, although extremely arrogant and confident, is very insightful and open with the information he shares with his readers. His ability to gather information and focus on decisions that truly help the business was very enlightening for me. Great read! I appreciate everything that he shares with his readers. What a great person to work for. He shows qualities that are missing from management in general. Very clear about his expectations and he creates an environment where great work is recognized and rewarded. All management should strive to run a business with similar expectations. Thank you for sharing your experience Mr. Kilts.
• I liked the overall aspects of this book which describe certain business scenarios, the decisions made and why they were made, and then the outcomes. Interesting though that he did not cover any particular failures, or that he was light on details in some areas. Since it was such a quick read, I did not mind these shortcomings.
• Excellent! Great condition! Thank you!